Sports EverGreen

The inaugural Riyadh Season World Masters of Snooker, which took place from March 4th to 6th, proved to be an electrifying event that captivated audiences both in person and through digital platforms. The tournament achieved the second highest live average audience of the season in the UK on Eurosport, with only the Masters surpassing its viewership numbers.

World number one Ronnie O’Sullivan’s remarkable performance contributed to the tournament’s allure, as he claimed the title in a thrilling final match against Luca Brecel, emerging victorious with a score of 5-2. This showdown not only showcased the players’ extraordinary skills but also kept viewers on the edge of their seats throughout.

Beyond the live audience, the tournament’s presence on social media platforms under the WST umbrella garnered immense interest, reaching an impressive total of 10.5 million people at an average of 3.5 million per day. This notably outperformed the January’s Masters, which attained an average of 2.5 million viewers per day. The substantial digital engagement indicates a strong and growing interest in snooker events, especially those with the caliber of the Riyadh Season World Masters.

The success of the Riyadh Season World Masters of Snooker serves as a testament to the sport’s ability to enthrall audiences across various mediums, from traditional live broadcasts to digital platforms. As the snooker community looks ahead to future events, the momentum generated by the Riyadh invitational sets a high standard for both the live and digital aspects of the sport.

This exceptional display of skill, strategy, and sportsmanship reinforces the enduring appeal of snooker and indicates a promising trajectory for the sport’s continued growth and engagement with global audiences.

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